Revolutionizing CPG Logistics with RXO’s Winning Edge

The Consumer Packaged Goods (CPG) industry operates at a relentless pace. From volatile consumer demand to razor-thin margins, the pressure is constant. But today, the ultimate goal has shifted. Success is no longer just about getting a product to the shelf; it’s about creating a seamless and satisfying experience for the end consumer. In this customer-centric environment, an efficient, agile, and resilient supply chain isn’t just a cost center; it’s a critical growth driver.

At RXO, our Managed Transportation solutions are designed precisely for this high-stakes arena. We don’t just move your products; we build a strategic logistics capability that directly supports your ability solve for complex issues to win with your customers:

Unparalleled Visibility & Control with RXO Connect™

We understand that control is paramount. Our proprietary technology platform, RXO Connect, gives CPG companies real-time, end-to-end visibility across their entire transportation network.

Proactive Issue Resolution: Identify potential delays before they impact your delivery schedules.

Data-Driven Decisions: We believe you can’t manage what you can’t measure. Our platform moves beyond simple reporting to provide predictive insights. We help you leverage data to improve item location forecast accuracy and continually optimize your network—answering the critical question, “What is the data telling us?”

Seamless Integration with Incremental Value: We recognize that CPG leaders can’t afford to overhaul everything at once. Embracing a “proof of concept” mentality, we prioritize seamless system compatibility and a phased approach that delivers quick wins and demonstrates value early. This allows you to jumpstart efficiency without disruptive, high-risk overhauls.

 

Dynamic & Resilient Network Optimization

For CPG, no two days are alike. Our Managed Transportation experts leverage RXO’s vast multi-modal network and proprietary algorithms to dynamically optimize your freight movements.

Flexible & Scalable Capacity: Instantly scale up or down to meet sudden demand spikes or seasonal surges, powered by one of North America’s largest carrier networks.

Strategic Network Design: A modern supply chain must be both agile and resilient. We help you move beyond reacting to disruptions by proactively designing a network that mitigates risk. This includes identifying and addressing single points of failure, diversifying your carrier base, and building a more robust flow of goods.

Cost Efficiency & Speed-to-Market: We continuously identify the most cost-effective routes and modes, consolidate shipments, and reduce empty miles to get your products to market faster—crucial for perishable goods and rapid retail replenishment.

 

Dedicated Expertise and Proactive Management

Our solution isn’t just about software; it’s about people. You gain access to a dedicated team of logistics professionals who act as an extension of your supply chain department.

Strategic Planning: Our experts focus on turning your supply chain into a growth driver. We provide continuous network analysis and help you conduct value chain analysis to identify gaps and strategic opportunities.

Strong Transportation Partnerships: We don’t just find trucks; we cultivate strong strategic relationships with suppliers and carriers, leveraging RXO’s scale to secure favorable rates and reliable service levels.

Operational Excellence: We manage the daily execution, exception management, and performance monitoring, tying our metrics directly to your customer’s success.

 

The RXO Difference: Why Our Partnership Delivers More

While many providers offer Managed Transportation, RXO distinguishes itself through a unique combination of innovation, scale, and a commitment to your long-term success:

AI-Powered Insights that Drive Action: We go beyond mere reporting. Our advanced analytics and AI-enhanced tools provide predictive insights, helping you anticipate market trends and optimize inventory placement. This proactive intelligence sets us apart from providers offering only retrospective data.

A Focus on Customer-Centric Fulfillment: We understand that logistics excellence is ultimately in service of the end consumer. By ensuring unparalleled On-Time, In-Full (OTIF) performance, we help you enhance shelf availability, reduce out-of-stocks, and support a seamless customer fulfillment experience that builds loyalty.

A True Partner, Not Just a Provider: We embed ourselves within your supply chain, adopting a “stay curious” mindset about your evolving business needs. Our focus is on long-term value, driving continuous efficiency gains, and helping you build a more resilient and sustainable CPG supply chain.

In a world where CPG companies are constantly striving for efficiency and responsiveness, a world-class Managed Transportation solution isn’t a luxury—it’s a necessity. RXO Managed Transportation empowers you to navigate complexity, control costs, and accelerate your path to market, ensuring your products are always where they need to be, when they need to be there.

Interested in learning how RXO can revolutionize your CPG logistics?

Shipper of Choice Do’s and Don’ts: 9 Best Practices to Improve Carrier Relationships

When freight market conditions get tighter, you'll want to stand out with carriers. Learn how to become a shipper of choice.

What Is Power Only Trucking? (& How 3PLs Combine it With Leased Trailers)

By separating the power unit (driver & truck) from the trailer, 3PLs create flexible shipping solutions using large networks and digital freight matching.

 

Resources by category

Read more about RXO’s resources by choosing categories by service or solution.